SIVANANDA ASHRAM
CORPORATE IDENTITY / SOCIAL MEDIA / PRINT
The International Sivananda Yoga Vedanta Center teaches of classical hatha yoga and Vedanta — yogic philosophy — in order for all to achieve physical, mental and spiritual well-being.
So it was natural for me, that the same generosity should also apply particularly to the appearance and all means of their communication.
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I developed print solutions and communication strategies that presents to the outside world what is already lived inside: the ashram is open and offers growth.
I was primarily concerned with the existing corporate design elements. The challenge: to design and at the same time to preserve the existing corporate identity that spans over the continents. So for example the inclusion of the masters in to the layout. I decided to give them their own space with in the arrow that overviews the posters.
How can a new design and new colors be brought to life? I decided to choose the Social Media Channels of the ashram to inspire growth — one that is persistent and supportive even on social media channels.
So I developed a concept for the posts: One of the designs is for events within the ashram inspired by the posters, another one educates about the philosophy and postures and a third one are quotes from the Vishnudevananda, the founder of the Ashram in Val Morin and Sivananda, the founder of the organization.
