TAUNDMA
CORPORATE IDENTITY / SOCIAL MEDIA / BLOG
TAUNDMA is an environmentally-friendly travel blog that has been developed to shape a new way of travel experience.
Therefore, I have been creating cross-media solutions for this innovative idea of travels — among other things TAUNDMA’s own blog, facebook and Instagram account. The blog is supported by Columbia Sportswear, Speedo, Maier Sports, Brettschneider and Thule Group.
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#wanderlusting — “We want to contribute to the possibility for others to explore the breathtaking aspects of our planet by reducing our environmental footprint as we travel.
We get to a place and absorb it. We walk around. We hitchhike or take the bus. We eat local, vegan/vegetarian products, have a jute bag, tupper boxes and cutlery, use water filters. When we hang out on the beach creamed with our biodegradable sunscreen, we collect garbage. And share our experiences in reports and photos.”
I developed a corporate design — from the overall appearance, to the website, to the presentations and to the social media channels. The direction arrows that are familiar to every traveler are surrounded with the elements that define the blog.
My goal was to create a modern, responsive and adaptable website. I developed a clear-structured site, with many optional features: such as a travel map.
The news-feature as well as the connection to Instagram keep visitors regularly updated on the milestones of the travels.
The cooperations with other bloggers and supporters additionally called attention to the project.
The cooperations were featured in different digital channels and became very popular on social media platforms. Apart from those cooperations, TAUNDMA had about 6.674 visits/61.328 hits* per month.
